This course is designed by practising managers and subject experts. It aims at covering the basic marketing and advertising concepts,revisit the fundamental statistical tools for analysis and prediction alongwith in-depth knowledge of digital marketing and analytical tools. The major digital marketing tools covered in this course are email marketing, SEO/SEM,pay per click, affiliate marketing, digital display, mobile marketing, online video and social media analytics.
This course aimed at practical learning therefore most concepts will be linked with hands on training, where students will be expected to work with marketing datasets, dummy display ads virtual website optimization based on instructions in lectures and class discussions. Live experience of analyzing responses with statistical software, launching of dummy display ads,creating optimization of website through Google Adwords are some of the key features of the program.
At the end of this course, the participants will understandvarious channels and activities essential to plan implementing and manage aneffective digital marketing strategy for their businesses. Digital Marketing Course is an initiative designed to educate students and practitioners in the area of Digital Marketing analytics and make them ready for jobs or prepare them to launch campaign for their own organizations.
The Professional Certificate in Digital Marketing analyticsis recommended to anyone involved in the planning, implementation ormeasurement of Digital strategies - or anyone who is looking to add a new skillset and pursue a career in this dynamic field of marketing. The program issuitable for professionals of all levels and disciplines, as job roles areincreasingly become complex and multitasking and most projects are executedwith lean teams. The marketing professional from top to the bottom in an organization should not only have awareness, but also expertise to use these tools. Participants will also learn how to leverage these strategies to gain competitive advantage for both their business and career.